![]() ![]() Lasagna recipes are made with a predictable ritual of layering, something that’s very satisfying for viewers. There’s more to it than the fact that we’ve all got a little Garfield inside us. The lasagna party ring recipe racked up more than 64 million views, with chicken Alfredo lasagna and lasagna-stuffed peppers trailing close behind. What this tells us about our collective appetite is something we already knew: People like carbs and people like sugar. ![]() Three out of the nine top-performing single item recipes are a riff on lasagna. Next time you find yourself in a Tasty loop, see if the video has at least one of the qualities below. The brand has uncovered certain properties that light up the brain and keep people watching. It’s clear that not only has the BuzzFeed brand cracked some kind of production code, but it’s also unearthed some psychological musts when it comes to procrastinating online. Using software from video analytics firm, Tubular Labs, Mic pulled the nine most-viewed, single-recipe videos published on Tasty’s Facebook page in 2017 (list below), and have found some glaring commonalities. These colossal numbers feel a bit inconceivable what’s more tangible is the recipe for success behind the top videos. Through screen, consumers have spent 500 million-plus hours watching Tasty videos and have shared them more than 800 million times. Some of the internet’s most viral, so-called “hands and pans” video recipes.īuzzFeed Tasty’s arsenal of addictive, drool-inducing visual recipes are ubiquitous on social media platforms - Facebook in particular. This article originally appeared on ’s made with butter, has been viewed by millions and has inspired countless knockoffs? Tune in next Thursday for another episode of Recode Media! If you like what we’re doing, please write a review on iTunes - and if you don’t, just tweet-strafe Peter. Subscribe today on iTunes, Google Play Music, TuneIn and Stitcher. And finally, Recode Replay has all the audio from our live events, such as the Code Conference, Code Media and the Code Commerce Series.You can hear new episodes every Friday on iTunes, Google Play Music, TuneIn and Stitcher. Too Embarrassed to Ask, hosted by Kara Swisher and The Verge's Lauren Goode, answers all of the tech questions sent in by our readers and listeners.You can subscribe on iTunes, Google Play Music, TuneIn and Stitcher. Recode Decode, hosted by Kara Swisher is a weekly show featuring in-depth interviews with the movers and shakers in tech and media every Monday.If you like this show, you should also sample our other podcasts: ![]() You can listen to Recode Media in the audio player above, or subscribe on iTunes, Google Play Music, TuneIn and Stitcher. “It became obvious that food, itself, was a sweet spot, on top of all those things.”įULL RECIPE: by Tasty on Wednesday, October 19, 2016 ![]() “The food group did an amazing quick cellphone-shot Nutella hack, and it just went from there,” he added. “What we do at BuzzFeed is we go back and we look at things that have been successful in the past and we put them through that kind of platform lens.” We looked at hacks, we looked at facts videos, we looked at all sorts of things,” Frank said. When those videos were about 40 seconds long, they got viewed and shared a lot - a “sweet spot,” in Frank’s words - so the company formed a team called FB40 to make more of them. Last year, when Facebook started autoplaying those videos as users scrolled past, BuzzFeed started experimenting with different types and lengths of videos to surface to its followers. those top-down recipe videos you’ve probably seen in your Facebook feed. On the new podcast, Frank shared the behind-the-scenes story of Tasty, a.k.a. FULL RECIPE: by Tasty on Saturday, September 17, 2016 ![]()
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